Brand Overhaul: Online Financial Management

Logo, Brochure, Website, Business Card, PPT, Brand Guidelines, Premiums

Yodlee created the industry’s first financial cloud for global money management, powering services for the top financial institutions and millions of consumers.


Create a compelling and functional visual identity system for Yodlee that reflects its refreshed brand strategy and leadership position, brings the brand look up to date, and separates it from its competitors.

Target Audience

Financial Institutions, Consumers, Developers.

Main Message

We build simple, easy solutions that enable our customers to see and manage their full financial picture.

Our Solution

Imagery was carefully selected to convey the beauty of transparency and clarity in their business, showing Yodlee as the engine inside that makes the complex simple.