Brand Identity • Logo • Food Packaging • App
Max’s Pig ‘n’ Pie
Max’s Pig ‘n’ Pie is a Memphis Style BBQ Food Truck based in the SF Bay Area. Their BBQ sauces and rub were originally sold out of the truck and soon gathered a cult-like following. The logo type and pig were the result of a search for font and imagery that was charming, honest and authentic, just like the products. We used the smoke background to emphasize the BBQ and pop the packages off the shelf. The mobile app, with clear navigation and appetite appeal, allows the customers to locate the food truck, see the menu, and have a loyalty card, among other features.