Brand Identity • Logo • Collateral • Signage
San Francisco Animal Care & Control (SFACC)
SFACC is the City’s only open admission shelter; accepting all animals regardless of temperament, medical condition, or species. Their biggest hurdle was that San Franciscans did not know the extent of their capabilities and often confused them with the San Francisco SPCA. We designed a new brand system to inform and clarify their inclusive animal services, and increase awareness of their new state-of the-art facility. Our logo and imagery are set in SF, driving home the message that this is your city, your shelter.