New Products + Packaging: Children’s Games
Packaging + Support Materials, Logos
Rubbing Hands creates games that encourage kids to get up and move while playing by their own rules.
Objective
Each of the games and their packaging need to tell parents that they are buying something special and unique. These are games, not toys, that customers can feel good about giving to friends and family.
Target Audience
Customers looking to buy a quality gift for a child 4yrs – 8yrs old.
Main Message
Rubbing Hands games encourage kids to get up and play, and socialize. These are not mass-market items, but rather experiences in a box that we hope will be a part of the lasting stuff of childhood.
Our Solution
We used sophisticated illustrations to engage customers and convey the quality of this new line of children’s games. Additionally, they establish a unique, cohesive brand look that stands out from the competition. We worked with the client on all the elements of the games to ensure that the whole package and its contents were cohesive, and met the client’s level of quality.
