Deckers Brands | UGG

Employee Training + Engagement Materials: Fashion

Logo + Diagram, App, Employee Training Materials

Deckers Brands, a global footwear company, attributes much of its success to their company culture, employee training and engagement. We created a wide-range of employee training materials that express the company’s unique personality, reinforce the core company values, and help employees digest information as they learn how to be Deckers Brand Ambassadors.

Objective

Convey necessary training information, but in a fun, engaging way that exemplifies the Deckers Way (Be Bold, Honest, Open, Courageous).

Target Audience

Employees of Deckers Brands (UGG, Sanuk, Teva, Hoka, Koolaburra).

Main Message

At Deckers, we are individuals who are passionate about our lives, and making the lives of our customers better.

Our Solution

We used bold graphics with the Deckers or UGG look and feel, blended with lively type and images of happy, helpful employees.