Brand Invigoration: Tahoe Ski Resort with History
Billboard, Brochure, Logo
Sugar Bowl is known for being the closest world-class ski resort to the Bay Area, and the one with the richest history. (Fun fact: Walt Disney skied there, among others.)
Objective
A new logo and collateral design touting their location, expanded territory and long history, that would be relevant to their young clientele.
Target Audience
All skiers/boarders.
Main Message
Sugar Bowl is the Tahoe ski resort closest to the Bay Area, with the richest history.
Our Solution
A billboard campaign placed on the drive from San Francisco to Tahoe, shouts the benefits of Sugar Bowl’s location. In the logo and collateral, the old is collaged with the new to illustrate that Sugar Bowl was, and is, a world-class ski resort.
