Web + Print: Cloud Management Platform
Online Campaign, Microsite, Tradeshow Promotion, Direct Mail
RightScale is a Cloud Management platform that allows users to access their clouds from anywhere, from a single pane of glass. As the design firm for RightScale, we work closely with their marketing department. Together we’ve collaborated on a large swath of advertising, branding and marketing materials.
Objective
To clearly communicate RightScale’s complex technology both visually and verbally, while remaining on brand.
Target Audience
Technology executives at all stages of cloud usage.
Main Message
Convey the ease and efficiency of getting up and running on the cloud with RightScale’s technology.
Our Solution
We cut through the cloud industry clutter by using colorful, engaging visuals and smart conceptual, message-driven writing.
